CALI

CALI, a lifestyle store paying homage to mid-century styles and retro Palm Springs aesthetics.

I was tasked with re-designing their existing site, developing a scheme that was "playful but not kitsch" and giving the client flexibility and ease when curating product displays.

The display units were designed for the space, giving a mix of open shelves for merchandising and storage at low level for additional stock. The warm-tone timber finish also creates an element of grounding in an otherwise fresh, pastel palette.

The white painted timber cladding creates a neutral and non-distracting backdrop for the products displayed along the walls, whilst the pink-tiled back wall draws your eye into the space, even from outside, and encourages you to explore the store.

Design concept visual

Design concept visual

Design concept visual

Design concept visual

Look & Feel mood board

Material board